by Warren Kornblum | Sep 15, 2026 | Interviews, Newsletter, Podcasts, Updates
Podcast Show Notes: Most businesses assume their biggest branding challenge is awareness. Warren Kornblum thinks that’s almost the wrong problem to solve. After a career spanning global brands including Toys R Us and Serta Simmons Bedding, Warren has spent...
by Warren Kornblum | Sep 10, 2026 | Articles, Newsletter, Updates
We tend to celebrate leaders who change things. New strategies. New ideas. New campaigns. New identities. After all, isn’t that what leaders are supposed to do? But over the years, I’ve watched companies walk away from enormously valuable ideas, assets,...
by Warren Kornblum | Sep 3, 2026 | Articles, Blog, Newsletter, Updates
WHEN EVERYONE GETS BETTER, BEING BETTER ISN’T ENOUGH. AI will make almost every organization smarter, faster, and more efficient. That’s the good news. The challenge is that it will do the same thing for your competitors. As extraordinary capabilities...
by Warren Kornblum | Aug 27, 2026 | Newsletter, Updates
Brainz Magazine included Notes From the Brand Stand among five essential books on branding, leadership, management, and AI. I was incredibly grateful for the recognition and, I have to admit, pretty proud of the company my book was keeping. SHARE OF HEART™ has led me...
by Warren Kornblum | Aug 13, 2026 | Interviews, Newsletter, Updates
My belief is that awareness can be bought. Belief must be earned. When organizations earn belief consistently enough, they earn something even more valuable: Share of Heart™. —Warren Kornblum As a part of this series, we had the pleasure to interview Warren Kornblum....
by Warren Kornblum | Aug 11, 2026 | Articles, Blog, Updates
In a world where technology quickly becomes commodity, the companies that endure turn promises into consistently great experiences that earn trust, loyalty and the benefit of the doubt. From ChiefExecutive.net: Organizations invest billions of dollars every year to...
by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 31, 2026 | Articles, Newsletter, Updates
One very important lesson I’ve learned over the years is that: PURPOSE ISN’T WHAT AN ORGANIZATION SAYS. IT’S WHAT PEOPLE EXPERIENCE. Companies spend enormous amounts of time and money defining their purpose. They develop mission statements,...
by Warren Kornblum | Jul 29, 2026 | Newsletter, Updates
In Notes from the Brand Stand, veteran marketer Warren Kornblum makes an unfashionable case for the AI age: the brands that endure don’t chase attention — they earn a place in the heart. Review from Nicole Killian, MobYorkCity.com: There is no shortage of books...
by Warren Kornblum | Jul 27, 2026 | Articles, Blog, Newsletter, Updates
Thank you to Techronicler for publishing “AI Is the Price of Admission. Humanity Is the Competitive Advantage”. There’s little or no doubt that AI is rapidly becoming the price of admission for organizations. The real competitive advantage will come...
