Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Share of Heart with Warren Kornblum Some Brands Grab Our Attention. The Great Ones Win Our Hearts. ## Sitemaps - [XML Sitemap](https://shareofheart.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [All Posts](https://shareofheart.com/all-posts/) - [Warren Kornblum on The Standing Apart Podcast](https://shareofheart.com/standing-apart-podcast/) - Most businesses assume their biggest branding challenge is awareness. Warren Kornblum thinks that's almost the wrong problem to solve. After a career... - [New Article in The Good Men Project](https://shareofheart.com/good-men-project-article/) - We tend to celebrate leaders who change things. New strategies. New ideas. New campaigns. New identities. After all, isn't that what leaders are supposed to... - [CIO Article: The More Efficient AI Makes Us, the More Human We Must Become.](https://shareofheart.com/cio-article/) - WHEN EVERYONE GETS BETTER, BEING BETTER ISN'T ENOUGH. AI will make almost every organization smarter, faster, and more efficient. That's the good news... - [Notes From the Brand Stand Featured in BRAINZ. Magazine](https://shareofheart.com/brainz-magazine-review/) - Brainz Magazine included Notes From the Brand Stand among five essential books on branding, leadership, management, and AI. I was incredibly grateful for the... - [New Article on YoungUpstarts.com](https://shareofheart.com/article-youngupstarts-warren-kornblum/) - One very important lesson I've learned over the years is that: PURPOSE ISN'T WHAT AN ORGANIZATION SAYS. IT'S WHAT PEOPLE EXPERIENCE. Companies spend enormous... - [Warren Kornblum Interview with Authority Magazine](https://shareofheart.com/authority-magazine-interview/) - As a part of this series, we had the pleasure to interview Warren Kornblum. Warren Kornblum is an internationally recognized brand strategist... - [New Article by Warren Kornblum on ChiefExecutive.net](https://shareofheart.com/article-chief-executive/) - In a world where technology quickly becomes commodity, the companies that endure turn promises into consistently great experiences that earn trust, loyalty... - [Notes From the Brand Stand Review in MobYorkCity.com](https://shareofheart.com/review-mobyorkcity/) - In Notes from the Brand Stand, veteran marketer Warren Kornblum makes an unfashionable case for the AI age: the brands that endure don’t chase attention . . . - [Warren Kornblum's Article About AI & Humanity in Techronicler](https://shareofheart.com/techronicler-article/) - Thank you to Techronicler for publishing "AI Is the Price of Admission. Humanity Is the Competitive Advantage". There's little or no doubt that AI is . . . - [New SalesPOP! Podcast Interview with Warren Kornblum](https://shareofheart.com/salespop-interview/) - Over the years, I've been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. . . . - [New Interview at 360 Magazine](https://shareofheart.com/interview-360-magazine/) - Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta... - [New Article in CEO World Magazine](https://shareofheart.com/new-article-in-ceo-world-magazine/) - Every great brand needs a stand—a “Brand Stand.” A Brand Stand rests on the belief that grounds your purpose, shapes your voice, and guides your... - [Working on Purpose Podcast Interview with Dr. Alise Cortez](https://shareofheart.com/working-on-purpose-podcast/) - I thoroughly enjoyed my conversation with Dr. Alise Cortez on her podcast, Working on Purpose. We explored emotional connection, leadership, purpose... - [Ten out of 10:00 Podcast with Warren Kornblum](https://shareofheart.com/ten-out-of-1000-podcast-warren-kornblum/) - Home News Now contributor Mark Schumacher interviews the marketing and strategy expert on how companies can lose their brand identity through an overreliance... - [Share of Heart on The Power of Re:Invention Podcast](https://shareofheart.com/power-of-reinvention-podcast/) - I had a thoughtful conversation with Kathi Sharpe-Ross on The Power of Re: Invention Podcast about trust, emotional connection, leadership, and the concept... - [The Secret to Brand Loyalty: Warren Kornblum on The CMO Whisperer Podcast](https://shareofheart.com/cmo-whisperer-podcast/) - From The CMO Whisperer Podcast: My guest today is Warren Kornblum. Warren works with brands that want more than attention. They want to matter. From founding... - [Building Market Share by Increasing Share of Heart with Warren Kornblum](https://shareofheart.com/enterprise-radio-eric-dye-interview/) - Warren Kornblum, the former Global Chief Marketing Officer of Toys “R” Us, as well as other leading international brands, and author of Notes From the Brand... - [Share of Heart in Building Brands on the What Next? Podcast](https://shareofheart.com/warren-kornblum-what-next-podcast/) - Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart" in building brands by engendering... - [Building Brands with Heart: Warren Kornblum on the Minter Dial Podcast](https://shareofheart.com/warren-kornblum-minter-dial/) - In this episode, host Minter Dial sits down with iconic brand strategist and author Warren Kornblum. With a storied career spanning founding his own agency... - [Talking Share of Heart™ on THE FAM Podcast: Watch Now!](https://shareofheart.com/warren-kornblum-fam-podcast/) - Mattress brands that connect emotionally and solve real problems will outlast those chasing price wars. Where does your brand stand? Watch Now! - [Furniture Today: Industry veteran releases book on belief-driven branding, leadership](https://shareofheart.com/furniture-today/) - HIGH POINT—Warren Kornblum, a longtime brand advisor and former global marketing executive, is releasing his new book, NOTES FROM THE BRAND STAND, on Jan. 13. - [Warren Kornblum’s Notes From The Brand Stand Examines Why Emotional Trust Is the Real Currency of Enduring Brands](https://shareofheart.com/licensing-international-appearance/) - From Licensing International: In Notes From The Brand Stand, publishing in January 2026, Kornblum explores why the brands that last are not the loudest or... - [Exclusive Bedding News Now Interview with Warren Kornblum!](https://shareofheart.com/bedding-news-now/) - Veteran brand builder Warren Kornblum says the mattress industry faces a significant trust gap with consumers, one that can be addressed with “share of heart” ## Pages - [WELCOME!](https://shareofheart.com/) - Shadow Branding, LLC CEO. Author of the instant #1 Amazon New Release, NOTES FROM THE BRAND STAND. Some Brands Grab Our Attention. The Great Ones Win Our Hearts. - [ACCLAIM](https://shareofheart.com/books/acclaim/) - See what brand marketing thought leaders, CMOs, CEOs, and readers are saying about NOTES FROM THE BRAND STAND, and Warren Kornblum's Share of Heart philosophy. - [THE LATEST](https://shareofheart.com/the-latest/) - Get all the latest thoughts, appearances, publicity and marketing buzz from Warren Kornblum's Share of Heart™! - [THE METHOD](https://shareofheart.com/the-method/) - 01. Share of Heart™ beats Share of Noise: Emotional connection outlasts attention. 02. Consistency is your superpower: The small, steady truths define you... - [BOOKS](https://shareofheart.com/books/) - What makes people truly believe in a brand? Why do some companies become part of our daily lives while others fade away? In NOTES FROM THE BRAND STAND... - [CONNECT](https://shareofheart.com/connect/) - Connect online or IRL with Warren. Book Warren Kornblum for your next keynote presentation, podcast, or virtual marketing event! - [ABOUT](https://shareofheart.com/about/) - Warren Kornblum has committed his career to helping brands build emotional loyalty and connect on a human level. Before founding Shadow Branding, LLC, his... - [Updates & Publicity](https://shareofheart.com/updates-publicity/) - [et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ background_color=”#F5F5F5″ background_image=”https://shareofheart.com/wp-content/uploads/2025/11/Halftone-Dots-Corner-Bkg-WarrenKornblum.webp” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”5vw||||false|false” border_width_top=”2px” border_color_top=”#FF6B5C” border_style_top=”dotted” border_width_bottom=”2px” border_color_bottom=”#FF6B5C” border_style_bottom=”dotted” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.5″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ text_font=”–et_global_body_font||||||||” header_font=”–et_global_body_font|||on|||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”55px” header_letter_spacing=”0em” header_2_text_align=”center” header_2_text_color=”#000000″ background_image=”https://shareofheart.com/wp-content/uploads/2025/11/swatch-blue-faded.png” background_size=”custom” background_image_width=”100%” background_image_height=”100%” background_position=”bottom_left” background_horizontal_offset=”16%” z_index=”1″ header_font_size_tablet=”64px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_letter_spacing_tablet=”-8px” header_letter_spacing_phone=”-4px” header_letter_spacing_last_edited=”off|tablet” global_colors_info=”{}”]Updates, Appearances & Publicity[/et_pb_text][et_pb_image src=”https://shareofheart.com/wp-content/uploads/2025/11/freelance-writer-05-1.png” title_text=”freelance-writer-05″ align=”center” _builder_version=”4.27.5″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.5″ width=”85%” - [THE MOVEMENT](https://shareofheart.com/the-movement/) - Join the Movement! 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An anonymized string created from your email address (also called a hash) may be provided ## Categories - [Updates](https://shareofheart.com/category/updates/) - [Podcasts](https://shareofheart.com/category/podcasts/) - [Media](https://shareofheart.com/category/media/) - [Newsletter](https://shareofheart.com/category/newsletter/) - [Blog](https://shareofheart.com/category/blog/) - [Articles](https://shareofheart.com/category/articles/) - [Interviews](https://shareofheart.com/category/interviews/) ## Tags - [Notes from the Brand Stand](https://shareofheart.com/tag/notes-from-the-brand-stand/) - [Author Interviews](https://shareofheart.com/tag/author-interviews/) - [Publicity](https://shareofheart.com/tag/publicity/) - [Share of Heart](https://shareofheart.com/tag/share-of-heart/) - [Furniture Industry](https://shareofheart.com/tag/furniture-industry/) - [Mattress Industry](https://shareofheart.com/tag/mattress-industry/) - [Podcasts](https://shareofheart.com/tag/podcasts/) - [The CMO Whisperer](https://shareofheart.com/tag/the-cmo-whisperer/) - [The Power of Reinvention Podcast](https://shareofheart.com/tag/the-power-of-reinvention-podcast/) - [Ten Out of 10:00](https://shareofheart.com/tag/ten-out-of-1000/) - [Working on Purpose](https://shareofheart.com/tag/working-on-purpose/) - [Articles](https://shareofheart.com/tag/articles/) - [CEO World Magazine](https://shareofheart.com/tag/ceo-world-magazine/) - [360 Magazine](https://shareofheart.com/tag/360-magazine/) - [SalesPOP!](https://shareofheart.com/tag/salespop/) - [Book Reviews](https://shareofheart.com/tag/book-reviews/) - [Acclaim](https://shareofheart.com/tag/acclaim/) - [MobYorkCity.com](https://shareofheart.com/tag/mobyorkcity-com/) - [Young Upstarts](https://shareofheart.com/tag/young-upstarts/) - [Chief Executive](https://shareofheart.com/tag/chief-executive/) - [Brainz Magazine](https://shareofheart.com/tag/brainz-magazine/) - [CIO.com](https://shareofheart.com/tag/cio-com/) - [The Good Men Project](https://shareofheart.com/tag/the-good-men-project/)