by Warren Kornblum | Oct 8, 2026 | Newsletter, Podcasts, Updates
I recently sat down with Lee Murray on the Exploring Growth podcast for a great conversation about something I’ve believed throughout my career: brand awareness means very little without trust. We talked about Share Of Heart™, lessons from my time as CMO of Toys...
by Warren Kornblum | Sep 23, 2026 | Newsletter, Podcasts, Updates
A GOOD CONVERSATION WITH AN OLD FRIEND on the Good Company Podcast. Michael Kassan and I have known each other for a long time, which made this conversation particularly enjoyable. We talked about loyal customers, Share Of Heart™, AI, and why the decisions companies...
by Warren Kornblum | Sep 15, 2026 | Interviews, Newsletter, Podcasts, Updates
Podcast Show Notes: Most businesses assume their biggest branding challenge is awareness. Warren Kornblum thinks that’s almost the wrong problem to solve. After a career spanning global brands including Toys R Us and Serta Simmons Bedding, Warren has spent...
by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 15, 2026 | Blog, Interviews, Media, Newsletter, Updates
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta Simmons Bedding, Kornblum had the opportunity to explore customer experience (CX) with consumers as well as other...
