ACCLAIM
“Every chapter in Notes from the Brand Stand is insightful and inspirational. I quote from it all the time. It’s full of little gems we can use with our executives and customers around the world.”
—Michael Traub,
CEO, Stihl AG
“Outstanding! A masterclass in building trust with team members and consumers. It takes ‘heart’ to build brands, build long-term relationships, and build market share. This book is the inside track on how to accomplish all of this.”
—Melanie Huet,
President, Home & Commercial at Newell Brands
“I have known Warren for over 25 years and have had the privilege of watching him build emotional loyalty firsthand at Toys “R” Us. He brought the Toys “R” Us brand back to life for customers and associates by building genuine human connections. I applaud Warren for making the effort to share his vision on how purpose, trust, and consistency can help other brands connect authentically with their customers.“
—Joel Anderson,
CEO, Petco
“At the heart of every great company and its wealth are its brands. This amazing book reveals the formulas that elevate a product into a brand.”
—Rishad Tobaccowala
Former Chief Strategist and Growth Officer, Publicis Groupe
“Smart leaders know that in today’s global, hyper-competitive markets, they need a way for their products and services to stand out. Here Warren Kornblum provides it by showing you how you to forge an emotional connection with your customers.”
—Paul B. Brown,
Co-author of the international best-seller Customers for Life
“About time Warren wrote a branding book—he’s been the master, the visionary walking the branding walk for many decades.”
—Peter Samuelson,
Philanthropist, film producer and author
“Like Russell Crowe in A Beautiful Mind, Warren brings an innate ability to quickly decipher the opportunities and challenges facing today’s brands and cleverly distill them down to thought provoking ideas that will enable business leaders to unlock their brand’s potential. Brands are about heart, as is Warren, and through his deep insights CEOs and CMOs will discover the heart of their own brand and how to best share it with the world. Done right, brands make a difference, influencing opinions, creating change, motivating action, and yes, driving sales. As I read this book, I could hear Warren’s voice like the Obi Wan Kenobi of branding, ‘Luke…always remember, branding is always personal’ (I just HAD to get a toy reference in here!). Every great brand starts and ends with purpose, both personally and corporately, and connecting people to that purpose in a meaningful way. If this is your goal, this book is for you.”
—Greg Ahearn,
President and CEO, The Toy Association
“Notes from the Brand Stand captures Warren’s incredible wisdom and instincts when it comes to consumers. His reflections are a reminder of his deep understanding about what it takes for a brand to forge authentic and lasting connection in today’s world. The book embodies emotional branding in a refreshingly human way that will resonate with anyone striving to build or grow a brand that its audience can truly believe in.”
—Onney Crawley
CMO, Goodwill Industries International
“Building emotional connections and helping brands achieve SHARE OF HEART is not only Warren’s passion, but it’s also the legacy of his incredible career.”
—Myca Lee, Founder/CEO, Enrich 360
Reader Reviews
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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