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What makes people truly believe in a brand? Why do some companies become part of our daily lives while others fade away?
In Notes from the Brand Stand, Warren Kornblum shares a lifetime of lessons from the front lines of brand building. From founding his own agency to serving as Global Chief Marketing Officer of Toys “R” Us, and later advising billion-dollar companies as well as innovative startups, Kornblum has seen branding from every angle. His experiences reveal a clear truth: The strongest brands don’t just attract attention or market share. They win Share of Heart™.
Blending memoir with practical advice, Kornblum shows how brands can rise above the competitive noise by genuinely representing something meaningful. He urges leaders, marketers, and entrepreneurs to rethink success—not as a race for transactions but as the ongoing effort to gain belief, passion, and loyalty.
At once personal and practical, inspiring and grounded, Notes from the Brand Stand encourages you to stop chasing attention and start building brands that truly matter to people. Because in the end, the brands that last are the ones that win Share of Heart™.
“I have known Warren for over 25 years and have had the privilege of watching him build emotional loyalty firsthand at Toys ‘R’ Us. He brought the Toys ‘R’ Us brand back to life for customers and associates by building genuine human connections. I applaud Warren for making the effort to share his vision on how purpose, trust, and consistency can help other brands connect authentically with their customers.“
—Joel Anderson, CEO, Petco
Some Brands Grab Our Attention. The Great Ones Win Our Hearts.
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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