Former Global CMO | Author | Brand & Business Advisor | Speaker
Awareness can be bought. Belief must be earned.
WHY SHOULD CUSTOMERS CHOOSE YOU?
More products. More information. More messages competing for their attention.
Getting noticed matters, but attention alone doesn’t create preference, loyalty, or belief.
The brands and businesses that endure understand people don’t simply respond to what you sell. They respond to what you mean to them, the promises you make, the experiences you consistently deliver.
That’s what I call Share Of Heart™.
Meet Warren
FORMER GLOBAL CMO | AUTHOR
BRAND & BUSINESS ADVISOR | SPEAKER
Warren Kornblum has spent more than four decades building brands, businesses, and customer relationships.
He has served as Global Chief Marketing Officer of Toys “R” Us and Serta Simmons Bedding, led Bozell Retail Worldwide, built and sold his own advertising agency, and advised CEOs, investors, entrepreneurs, and organizations across industries.
Today, Warren brings that experience together through Share Of Heart™ Advisory, his writing, and his work as a keynote speaker.
Purpose fuels aspiration.
Keeping promises builds belief.
Humanity is a competitive advantage.
Recognized, Featured, Trusted
“Building emotional connections and helping brands achieve SHARE OF HEART is not only Warren’s passion, but it’s also the legacy of his incredible career.”
—Myca Lee, Founder/CEO, Enrich 360
“The master, the visionary walking the branding walk for many decades.”
—Peter Samuelson,
Philanthropist, film producer and author
“Praised by CEOs and CMOs from Petco to Newell Brands… a warm, human masterclass in forging authentic connection in a crowded market. For anyone trying to build a brand people actually believe in, this is the inside track.
—Ladys Patino,
Contributing Editor, BRAINZ. Magazine
“I have known Warren for over 25 years and have had the privilege of watching him build emotional loyalty firsthand at Toys “R” Us. He brought the Toys “R” Us brand back to life for customers and associates by building genuine human connections.”
—Joel Anderson,
CEO, Petco
Exploring Growth Podcast with Lee Murray: Brand Awareness Means Nothing Without Trust
I recently sat down with Lee Murray on the Exploring Growth podcast for a great conversation about...
Heart of the Matter: Warren Kornblum on the Value of Belief
A GOOD CONVERSATION WITH AN OLD FRIEND on the Good Company Podcast. Michael Kassan and I have...
Warren Kornblum on The Standing Apart Podcast
Podcast Show Notes: Most businesses assume their biggest branding challenge is awareness. Warren...
Available Now!
The #1 Amazon New Release
What makes people truly believe in a brand? Why do some companies become part of our daily lives while others fade away?
In Notes from the Brand Stand, Warren Kornblum shares a lifetime of lessons from the front lines of brand building. From founding his own agency to serving as Global Chief Marketing Officer of Toys “R” Us, and later advising billion-dollar companies as well as innovative startups, Kornblum has seen branding from every angle. His experiences reveal a clear truth: The strongest brands don’t just attract attention or market share. They win Share of Heart™.
Blending memoir with practical advice, Kornblum shows how brands can rise above the competitive noise by genuinely representing something meaningful. He urges leaders, marketers, and entrepreneurs to rethink success—not as a race for transactions but as the ongoing effort to gain belief, passion, and loyalty.
At once personal and practical, inspiring and grounded, Notes from the Brand Stand encourages you to stop chasing attention and start building brands that truly matter to people. Because in the end, the brands that last are the ones that win Share of Heart™.
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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