ADVISORY
Business & Brand Consulting
WORK WITH WARREN
Share Of Heart™ Advisory provides business consulting and brand strategy, identity, and imagery consulting services to CEOs, leadership teams, investors, and organizations.
WHY SHOULD CUSTOMERS CHOOSE YOU?
It’s one of the simplest questions in business.
It’s also one of the hardest to answer.
Customers have more choices, more information, and more alternatives than ever. Being known isn’t enough. Being different isn’t always enough. Even being better may not be enough.
You have to give people a reason to choose you — and a reason to believe that choice was the right one.
I’ve spent more than four decades building brands, leading businesses, and advising organizations from the inside — as an entrepreneur, agency leader, Global CMO, and advisor to CEOs and investors.
Today, I bring that experience directly to organizations looking to strengthen their brands and businesses and build greater customer preference and belief.
HOW I CAN HELP
BRAND STRATEGY, IDENTITY & IMAGERY
Clarifying what your brand stands for, how it is positioned, how it presents itself visually and verbally, and why it should matter to the customers you want to reach.
BUSINESS & GROWTH CONSULTING
Identifying opportunities to strengthen the business, unlock growth, and turn brand and customer thinking into business results.
CUSTOMER EXPERIENCE
Looking beyond what you sell to understand the experience you’re creating — and whether it delivers on the promises your brand makes.
LEADERSHIP & BRAND ALIGNMENT
Helping leadership teams align around what the organization stands for, the promises it makes, and how those promises come to life throughout the business.
HOW I WORK
I don’t arrive with a predetermined methodology or a hundred-page playbook.
I listen.
I ask questions.
I look at the business through the eyes of the customer and the people running it.
And I work directly with leaders to identify the few things that can make the greatest difference.
Because every business is different.
And the answer should be, too.
What People Say
“Building emotional connections and helping brands achieve SHARE OF HEART is not only Warren’s passion, but it’s also the legacy of his incredible career.”
—Myca Lee, Founder/CEO, Enrich 360
“The master, the visionary walking the branding walk for many decades.”
—Peter Samuelson,
Philanthropist, film producer and author
“Praised by CEOs and CMOs from Petco to Newell Brands… a warm, human masterclass in forging authentic connection in a crowded market. For anyone trying to build a brand people actually believe in, this is the inside track.
—Ladys Patino,
Contributing Editor, BRAINZ. Magazine
“I have known Warren for over 25 years and have had the privilege of watching him build emotional loyalty firsthand at Toys “R” Us. He brought the Toys “R” Us brand back to life for customers and associates by building genuine human connections.”
—Joel Anderson,
CEO, Petco
Awareness can be bought. Belief must be earned.
WHAT COULD A GREATER SHARE OF HEART™ MEAN FOR YOUR BUSINESS?
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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