Working on Purpose Podcast Interview with Dr. Alise Cortez

I thoroughly enjoyed my conversation with Dr. Alise Cortez on her podcast, Working on Purpose.

We explored emotional connection, leadership, purpose, brand conviction, and why earning SHARE OF HEART™ often matters more than merely gaining attention.

One theme that continues to resonate with me is that trust is built when our promises align with what people actually experience.

Thank you, Alise, for such a thoughtful and engaging discussion.

Brand with Backbone: Why Emotional Connection Drives Loyalty (Working on Purpose)

What makes a brand unforgettable? Not consensus—conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure.