INSIGHTS
Ideas Worth Sharing
Thoughts and conversations about brands, business, customers, leadership, AI, and the human connections that increasingly separate the meaningful from the merely visible.
Exploring Growth Podcast with Lee Murray: Brand Awareness Means Nothing Without Trust
I recently sat down with Lee Murray on the Exploring Growth podcast for a great conversation about something I've believed...
Heart of the Matter: Warren Kornblum on the Value of Belief
A GOOD CONVERSATION WITH AN OLD FRIEND on the Good Company Podcast. Michael Kassan and I have known each other for a long...
Warren Kornblum on The Standing Apart Podcast
Podcast Show Notes: Most businesses assume their biggest branding challenge is awareness. Warren Kornblum thinks that's...
New Article in The Good Men Project
We tend to celebrate leaders who change things. New strategies. New ideas. New campaigns. New identities. After all, isn't...
CIO Article: The More Efficient AI Makes Us, the More Human We Must Become.
WHEN EVERYONE GETS BETTER, BEING BETTER ISN'T ENOUGH. AI will make almost every organization smarter, faster, and more...
Notes From the Brand Stand Featured in BRAINZ. Magazine
Brainz Magazine included Notes From the Brand Stand among five essential books on branding, leadership, management, and AI....
Warren Kornblum Interview with Authority Magazine
My belief is that awareness can be bought. Belief must be earned. When organizations earn belief consistently enough, they...
New Article by Warren Kornblum on ChiefExecutive.net
In a world where technology quickly becomes commodity, the companies that endure turn promises into consistently great...
New SalesPOP! Podcast Interview with Warren Kornblum
Over the years, I've been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All...
New Article on YoungUpstarts.com
One very important lesson I've learned over the years is that: PURPOSE ISN'T WHAT AN ORGANIZATION SAYS. IT'S WHAT PEOPLE...
Notes From the Brand Stand Review in MobYorkCity.com
In Notes from the Brand Stand, veteran marketer Warren Kornblum makes an unfashionable case for the AI age: the brands that...
Warren Kornblum’s Article About AI & Humanity in Techronicler
Thank you to Techronicler for publishing "AI Is the Price of Admission. Humanity Is the Competitive Advantage". There's...
New Interview at 360 Magazine
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a...
New Article in CEO World Magazine
Every great brand needs a stand—a “Brand Stand.” A Brand Stand rests on the belief that grounds your purpose, shapes your...
Working on Purpose Podcast Interview with Dr. Alise Cortez
I thoroughly enjoyed my conversation with Dr. Alise Cortez on her podcast, Working on Purpose. We explored emotional...
Ten out of 10:00 Podcast with Warren Kornblum
Ten out of 10:00 with former Rooms To Go and Toys "R" Us executive Warren Kornblum Home News Now contributor Mark...
Share of Heart on The Power of Re:Invention Podcast
I had a thoughtful conversation with Kathi Sharpe-Ross on The Power of Re: Invention Podcast about trust, emotional...
The Secret to Brand Loyalty: Warren Kornblum on The CMO Whisperer Podcast
From The CMO Whisperer Podcast: My guest today is Warren Kornblum. Warren works with brands that want more than attention....
Building Market Share by Increasing Share of Heart with Warren Kornblum
Warren Kornblum, the former Global Chief Marketing Officer of Toys “R” Us, as well as other leading international brands,...
Share of Heart in Building Brands on the What Next? Podcast
Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart"...
Building Brands with Heart: Warren Kornblum on the Minter Dial Podcast
In this episode, host Minter Dial sits down with iconic brand strategist and author Warren Kornblum. With a storied career...
Talking Share of Heart™ on THE FAM Podcast: Watch Now!
🎙️ Share of Heart: Author Warren Kornblum Reveals Secrets to Brand Loyalty Mattress brands that connect emotionally and...
Exclusive Bedding News Now Interview with Warren Kornblum!
Veteran brand builder Warren Kornblum says the mattress industry faces a significant “trust gap” with consumers, one that...
Furniture Today: Industry veteran releases book on belief-driven branding, leadership
HIGH POINT—Warren Kornblum, a longtime brand advisor and former global marketing executive, is releasing his new...
Warren Kornblum’s Notes From The Brand Stand Examines Why Emotional Trust Is the Real Currency of Enduring Brands
New York, NY—As brands extend into new categories, partnerships, and licensed products, veteran brand leader Warren...
Some Brands Grab Our Attention. The Great Ones Win Our Hearts.
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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