Heart of the Matter: Warren Kornblum on the Value of Belief

A GOOD CONVERSATION WITH AN OLD FRIEND on the Good Company Podcast.

Michael Kassan and I have known each other for a long time, which made this conversation particularly enjoyable.

We talked about loyal customers, Share Of Heart™, AI, and why the decisions companies make every day ultimately determine what people believe about them.

Thanks, Michael. I enjoyed this one.

🔗👉🏻 Click here or the image below to listen!

Episode Description:

Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the value of “Share of Heart,” why loyalty demands as much attention as acquisition, and what happens when AI gives companies the power to do more before they’ve decided what’s even worth doing.