New York, NY—As brands extend into new categories, partnerships, and licensed products, veteran brand leader Warren Kornblum believes the biggest risk isn’t saturation—it’s emotional erosion.
In Notes From The Brand Stand, publishing in January 2026, Kornblum explores why the brands that last are not the loudest or the most ubiquitous, but the ones that earn what he calls “Share of Heart”—a level of belief that travels with the brand wherever it goes.
Drawing on decades of experience building and advising brands—including his tenure as Global CMO at Toys “R” Us—Kornblum reflects on what happens when brands scale without clarity, consistency, or conviction.
“Licensing only works when belief scales with it,” Kornblum says. “If a brand doesn’t stand for something meaningful, every extension exposes that gap.”
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