Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important.
But I believe great brands earn something more valuable: SHARE OF HEART™.
That was one of the themes we explored in this conversation with John Golden at SalesPOP!.
Thanks for the opportunity to discuss why emotional connection has become one of the most enduring competitive advantages a brand can build.
From SalesPOP!:
Share of mind. Share of wallet. Those are the metrics classic marketing teaches. Warren Kornblum, former Global CMO of Toys “R” Us, built something bigger: share of heart. Getting customers not just to think of you and buy from you, but to genuinely like your brand and feel connected to it — like a good friend, not a transaction.
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