Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart” in building brands by engendering and building trust. The former CMO of Toys R Us says that our need for trust, human connection and long-term growth outweighs the need for any short-term focus on efficiency and scale. In this fast-changing world of algorithms and data, he says, we must focus on human-centric leadership and emotional connections in building lasting brand loyalty.
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