CEO, Shadow Branding, LLC
Some Brands Grab Our Attention. The Great Ones Win Our Hearts.
Available Now!
The #1 Amazon New Release
What makes people truly believe in a brand? Why do some companies become part of our daily lives while others fade away?
In Notes from the Brand Stand, Warren Kornblum shares a lifetime of lessons from the front lines of brand building. From founding his own agency to serving as Global Chief Marketing Officer of Toys “R” Us, and later advising billion-dollar companies as well as innovative startups, Kornblum has seen branding from every angle. His experiences reveal a clear truth: The strongest brands don’t just attract attention or market share. They win Share of Heart™.
Blending memoir with practical advice, Kornblum shows how brands can rise above the competitive noise by genuinely representing something meaningful. He urges leaders, marketers, and entrepreneurs to rethink success—not as a race for transactions but as the ongoing effort to gain belief, passion, and loyalty.
At once personal and practical, inspiring and grounded, Notes from the Brand Stand encourages you to stop chasing attention and start building brands that truly matter to people. Because in the end, the brands that last are the ones that win Share of Heart™.
From Hustle to Heart
The Share of Heart™ Method helps brands and leaders connect through authenticity and empathy—transforming connection into your most powerful currency.
The Method
The Book
The Movement
Meet Warren
Warren Kornblum has committed his career to helping brands build emotional loyalty and connect on a human level.
Before founding Shadow Branding, his strategic advisory firm, Warren built and guided brands from multiple perspectives—agency founder, corporate leader, and trusted advisor. He began his career in advertising, creating award-winning campaigns for top consumer brands across North America and internationally before transitioning to work on the client side to help transform major companies from within...
CEO, Shadow Branding, LLC
Warren’s belief is simple: the brands that endure are the ones people feel. The ones that matter earn Share of Heart™.
CONTACT
Warren Kornblum, CEO
Shadow Branding, LLC
Shadow Entertainment Group
To collaborate with or book Warren for your next podcast or keynote event: warren@shareofheart.com
For website feedback or other topics: info@shareofheart.com
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