Warren Kornblum, the former Global Chief Marketing Officer of Toys “R” Us, as well as other leading international brands, and author of Notes From the Brand Stand joins Enterprise Radio. He now advises leaders and brands on how to build trust and emotional connections, and on what he calls Share of Heart.
Listen to host Eric Dye & guest Warren Kornblum discuss the following:
- In a world where brands compete for attention, what does it truly take to earn Share of Heart — and why is it important?
- You discuss the “Promise Problem.” Where are companies falling short between what they claim and what customers actually experience?
- What is one practical way a leader or marketer can start building trust with their customers immediately — not over time, but right now?
- With AI and data driving so many decisions, how can companies keep a genuine human connection with their customers?
- What’s the biggest mistake you see leaders make when trying to build or grow a brand — and how can they avoid it?
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