Ten out of 10:00 Podcast with Warren Kornblum

Ten out of 10:00 with former Rooms To Go and Toys “R” Us executive Warren Kornblum

Home News Now contributor Mark Schumacher interviews the marketing and strategy expert Warren Kornblum on how companies can lose their brand identity through an overreliance on AI. While Kornblum considers AI to be a phenomenal technology, he notes it is almost brand agnostic in that everyone is using the same AI tools. A key takeaway is “If you abdicate your thinking to a machine, the output is machine-like thinking.” The power, he says, lies in using AI as an enabler, but having people in the room to make the decisions that impact the direction moving forward.

“If you abdicate your thinking to a machine, the output is machine-like thinking.”

Watch Part One on YouTube!

Watch Part Two on YouTube!

In this follow up interview, Home News Now contributor Mark Schumacher speaks with marketing specialist Warren Kornblum about the importance of adapting to new technology such as AI. While Kornblum agrees that companies need to do this for competitive reasons, he says they also need to be developing intelligence inside the organization that is not machine-driven, but rather based on what individuals are learning in an effort to better serve their customers. He also speaks to the importance of leaders being more engaged in the business in the age of AI by taking a more active role, whether it be walking showroom floors or listening in on customer service calls. For this and more, click here.