by Warren Kornblum | Aug 13, 2026 | Interviews, Newsletter, Updates
My belief is that awareness can be bought. Belief must be earned. When organizations earn belief consistently enough, they earn something even more valuable: Share of Heart™. —Warren Kornblum As a part of this series, we had the pleasure to interview Warren Kornblum....
by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 31, 2026 | Articles, Newsletter, Updates
One very important lesson I’ve learned over the years is that: PURPOSE ISN’T WHAT AN ORGANIZATION SAYS. IT’S WHAT PEOPLE EXPERIENCE. Companies spend enormous amounts of time and money defining their purpose. They develop mission statements,...
by Warren Kornblum | Jul 29, 2026 | Newsletter, Updates
In Notes from the Brand Stand, veteran marketer Warren Kornblum makes an unfashionable case for the AI age: the brands that endure don’t chase attention — they earn a place in the heart. Review from Nicole Killian, MobYorkCity.com: There is no shortage of books...
by Warren Kornblum | Jul 27, 2026 | Articles, Blog, Newsletter, Updates
Thank you to Techronicler for publishing “AI Is the Price of Admission. Humanity Is the Competitive Advantage”. There’s little or no doubt that AI is rapidly becoming the price of admission for organizations. The real competitive advantage will come...
by Warren Kornblum | Jul 15, 2026 | Blog, Interviews, Media, Newsletter, Updates
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta Simmons Bedding, Kornblum had the opportunity to explore customer experience (CX) with consumers as well as other...
