by Warren Kornblum | Aug 13, 2026 | Interviews, Newsletter, Updates
My belief is that awareness can be bought. Belief must be earned. When organizations earn belief consistently enough, they earn something even more valuable: Share of Heart™. —Warren Kornblum As a part of this series, we had the pleasure to interview Warren Kornblum....
by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 15, 2026 | Blog, Interviews, Media, Newsletter, Updates
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta Simmons Bedding, Kornblum had the opportunity to explore customer experience (CX) with consumers as well as other...
