by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 15, 2026 | Blog, Interviews, Media, Newsletter, Updates
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta Simmons Bedding, Kornblum had the opportunity to explore customer experience (CX) with consumers as well as other...
by Warren Kornblum | Feb 11, 2026 | Media, Podcasts, Updates
Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart” in building brands by engendering and building trust. The former CMO of Toys R Us says that our need for trust, human connection and...
by Warren Kornblum | Jan 12, 2026 | Media, Podcasts, Updates
🎙️ Share of Heart: Author Warren Kornblum Reveals Secrets to Brand Loyalty Mattress brands that connect emotionally and solve real problems will outlast those chasing price wars. Where does your brand stand? Watch Now! 👇🏻 Available Now! 🔗🛒 KINDLE 🔗🛒 AMAZON PAPERBACK...
by Warren Kornblum | Jan 11, 2026 | Media, Updates
Veteran brand builder Warren Kornblum says the mattress industry faces a significant “trust gap” with consumers, one that can be addressed with “share of heart” strategies. Don’t lead with price, he says. Listen more than you speak and zero in on relevance. Kornblum...
by Warren Kornblum | Jan 8, 2026 | Media, Updates
HIGH POINT—Warren Kornblum, a longtime brand advisor and former global marketing executive, is releasing his new book, Notes From The Brand Stand, on Jan. 13. Written for leaders across industries, Notes From The Brand Stand explores belief-driven branding, leadership...
