by Warren Kornblum | Sep 3, 2026 | Articles, Blog, Newsletter, Updates
WHEN EVERYONE GETS BETTER, BEING BETTER ISN’T ENOUGH. AI will make almost every organization smarter, faster, and more efficient. That’s the good news. The challenge is that it will do the same thing for your competitors. As extraordinary capabilities...
by Warren Kornblum | Aug 27, 2026 | Newsletter, Updates
Brainz Magazine included Notes From the Brand Stand among five essential books on branding, leadership, management, and AI. I was incredibly grateful for the recognition and, I have to admit, pretty proud of the company my book was keeping. SHARE OF HEART™ has led me...
by Warren Kornblum | Aug 11, 2026 | Articles, Blog, Updates
In a world where technology quickly becomes commodity, the companies that endure turn promises into consistently great experiences that earn trust, loyalty and the benefit of the doubt. From ChiefExecutive.net: Organizations invest billions of dollars every year to...
by Warren Kornblum | Aug 4, 2026 | Interviews, Media, Newsletter, Podcasts, Updates
Over the years, I’ve been asked a lot about traditional metrics like market share, share of mind, and share of wallet. All of us in marketing have. There’s no doubt they’re all important. But I believe great brands earn something more valuable: SHARE...
by Warren Kornblum | Jul 31, 2026 | Articles, Newsletter, Updates
One very important lesson I’ve learned over the years is that: PURPOSE ISN’T WHAT AN ORGANIZATION SAYS. IT’S WHAT PEOPLE EXPERIENCE. Companies spend enormous amounts of time and money defining their purpose. They develop mission statements,...
