by Warren Kornblum | Jul 29, 2026 | Newsletter, Updates
In Notes from the Brand Stand, veteran marketer Warren Kornblum makes an unfashionable case for the AI age: the brands that endure don’t chase attention — they earn a place in the heart. Review from Nicole Killian, MobYorkCity.com: There is no shortage of books...
by Warren Kornblum | Jul 15, 2026 | Blog, Interviews, Media, Newsletter, Updates
Warren Kornblum’s consultancy is called Shadow Branding, but that came after a long time in the marketing spotlight. As a CMO for Toys “R” Us and Serta Simmons Bedding, Kornblum had the opportunity to explore customer experience (CX) with consumers as well as other...
by Warren Kornblum | Jul 4, 2026 | Articles, Updates
Every great brand needs a stand—a “Brand Stand.” A Brand Stand rests on the belief that grounds your purpose, shapes your voice, and guides your decisions. It’s not slogan or a mission statement displayed in the lobby. It’s not just about what you say, but about what...
by Warren Kornblum | Jun 26, 2026 | Newsletter, Podcasts
I thoroughly enjoyed my conversation with Dr. Alise Cortez on her podcast, Working on Purpose. We explored emotional connection, leadership, purpose, brand conviction, and why earning SHARE OF HEART™ often matters more than merely gaining attention. One theme that...
by Warren Kornblum | Jun 4, 2026 | Podcasts, Updates
Ten out of 10:00 with former Rooms To Go and Toys “R” Us executive Warren Kornblum Home News Now contributor Mark Schumacher interviews the marketing and strategy expert Warren Kornblum on how companies can lose their brand identity through an overreliance...
